Project goal:

Create an eco-tech app encouraging users to monitor, reduce & compensate their carbon footprint by creating a virtual eco currency, based in blockchain tech. 

My role & process:

I coordinated the product and UX design process.

What the project gained:

A logical, goal-oriented information architecture, defined scope of an MVP, design system, usability testing and agile-inspired work organisation. 

What I have learned:

To challenge leadership assumptions when necessary and advocate for evidence-based UX decisions with confidence.